Sunday, January 29, 2012

Mitt Plays Media with Tom Brokaw Anti-Gingrich Ad

NBC orders the Romney campaign to stop running an ad starring Tom Brokaw.  Why?  It's the most exposure Brokaw's had in years.

Brokaw: "I am extremely uncomfortable with the extended use of my personal image in this political ad. I do not want my role as a journalist compromised for political gain by any campaign."

Tough.  Mitt says Sunday it stays on the air. See how Tom spun Letterman when it was revealed the "legendary" NBC newsman made Obama's 2008 VP list.



Huff Post NYT

Miami Herald blog "NBC is in high-dudgeon about the use of its material. But it'll keep airing ads like this because money talks louder than self-important puffery about TV journalistic standards." (HT Politico)

5 comments:

  1. Ever notice that almost all of Tom's pre-network career was west of the Mississippi?
    All the call letters there start with K, not W.
    Still, you have to admire a man willing to go all those years agonizing through names like Lahood, Landrieu, Lantos, Lautenberg, Leahy, Lee, Levin, Lewis, Lieberman, Lincoln, Lott, Lowey, Lucas, Lugar, Latvia, and Lithuania. 

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  2. Not to mention loony like you and me!
    Via my BlackBerry

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  3. Luckily we little like his liklihood of learning to love lilting L sounds.

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  4. If Gingrich were to be the nominee you think this same footage would show up in an Obama spot with a disclaimer from Brokaw stating that he approved the message.

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  5. Good point, John.  One that I didn't not entertain.

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