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National Journal:
Ex-AR Gov. Mike Huckabee's (R) self-hyped and speculated Saturday night announcement on whether he would run for president didn't seem to resonate with younger viewers, in particular the key advertising demo. "Huckabee" came in behind CNN, in viewers ages 25-54.
According to Nielsen Ratings Co., "Huckabee" on Saturday night averaged 338K in the demo. While CNN's Presents "Inside the Mission: Getting Bin Laden" attracted 348K viewers. Even MSNBC's "Locked-Up" brought in 214K viewers in the demo.
Other FOX News programs were able to attract a higher percentage of younger viewers. During the rest of FOX's Saturday primetime lineup, John Stossel had 27% of demo viewers and Judge Jeanine Pirro attracted 18%. Yet, neither show was as highly promoted.
In total viewers, "Huckabee" still came out on top, attracting 2.2M viewers but given all the buzz surrounding Saturday's show, one would expect more viewers, especially in that key demo, to tune in. Interestingly, CNN which averaged less than half of his total viewership (913K), still managed to beat him in the demo, without all the hype (Hotline reporting, 5/17).