Brian Williams Rock Center "Crushed" In The Ratings

TV by the Numbers

During the pre-premiere pimp Williams told B&C he "is hoping parents will tune in after raiding their children’s candy buckets. “We are counting on that post-candy euphoria,” Williams said in his signature deadpan wit. “We’re counting on people who need a good hour-long sit-down.”

"Crushed" Rock candy

Unfortunately "deadpan" Brian was figuratively trick-or-treating in Bedpanville where the actual audience for NBC's "classic newsmagazine" is (a) on the toilet for "a good hour-long sit-down," (b) dead, (b) senile, (c) in bed by nine.

Related:  NBC puts out a post-Halloween press release touting newsman Brian's continued ass-kicking of ABC News.

Linda Stasi NYP TV scribe: “Rock Center With Brian Williams,” is the most clever news show in a TV wasteland of tiny waistlines and wacky reporter wannabes.

NYT TV goddess Alessandra Stanley on the merger of BriWi's multiple personalities:  It’s already clear that Mr. Williams wasn’t chosen to host it because of his stature as a news anchor. Mostly, he is there to draw viewers who think of him as a funny TV personality who sometimes moonlights delivering the news.