Joe & Mika: Lucky Brand Genes

Mike Allen's Politico Playbook: FIRST LOOK: Mika Brzezinski and Joe Scarborough are writing a unique joint memoir for Jon Meacham at Random House. Entitled 'Mika and Joe: Our American Stories,' the book, due to be published in fall 2012, will explore their lives leading up to their remarkable collaboration in creating the hottest brand in political television. If the daughter of Polish aristocrats and the son of the American middle class can find a way to get along, then there are lessons to be mined from their journeys about civility, chemistry, and the art of respectful conversation. It will be a big book. --"Morning Joe" is on a ratings roll, beating CNN for the eighth straight quarter, and enjoying a 40% rise in ratings over the past year when many others are suffering declines. The show has registered the highest rated hour several times lately, even occasionally out-rating the network's primetime schedule. Insiders say that's a feat unprecedented at any news network. "Fox & Friends" remains No. 1 in the slot.