Wednesday was David Letterman's 30th year doing late night TV talk. His top ten things he's learned in those 30 years are pretty bland and unfunny.
#1 Audiences like it better when you're drunk.
CB: Your all-babe staff likes it better when your staff is at full mast.
Hasn't Dave learned to not bang interns in his secret Ed Sullivan Theater bunker? And for God's sake, don't take Caribbean vacations with your wife and secrete your girlfriend in the same hotel.
RE: The late night wars. Leno continues to kick Dave's ass in the ratings. But Jay still isn't beating Conan's previous numbers in the same time slot.
<span>I'm fed up with Madison Avenue's infantile infatuation with 18-49, 18-34, etc. First of all, those are meaningless categories. Tell me just what the typical 18 year old has in common with the typical 49 year old. Second, advertisers should care about younger demos because....they have far less disposable income? Because they have student loans and mortgages while those dreaded 55 to death demos have more money and homes paid off? The the oldsters are buying cruises and nice cars instead of pimple cream? The Madison Avenue bozos will say that older consumers are unreachable by advertising, that they've made all the consumer choices they'll ever make; that they like Scope, not Listerene, drive Buicks not Lexuses (Lexi?), and drink Pepsi not Coke. Which is to say, these vacuum heads couldn't find their ass with both hands and a road map. I, a proud member of the 55-death demo, am quite persuadeable, provided you explain to me WHY I should spend my hard-earned money on something. Which is to say, I may need more than sophomoric peer pressure or some simplistic slogan like "Just Do It". Granted, my age group is less likely to buy laminated dog crap because somebody tells me that laminated dog crap is cool. But you can sell me. And, with the increased aging of America, soon you'll HAVE to sell me. I can't wait for the nation's braindead ad execs to be forced to cater to me, not ignore me. </span>
ReplyDeleteYou mean, Jim, you don't buy the 'Emery Cat' infomercials???
ReplyDeleteA good belt sander with the right grade of abrasive is all a cat needs.
ReplyDelete<span>I'm fed up with Madison Avenue's infantile infatuation with 18-49, 18-34, etc. First of all, those are meaningless categories. Tell me just what the typical 18 year old has in common with the typical 49 year old. Second, advertisers should care about younger demos because....they have far less disposable income? Because they have student loans and mortgages while those dreaded 55 to death demos have more money and homes paid off? The the oldsters are buying cruises and nice cars instead of pimple cream? The Madison Avenue bozos will say that older consumers are unreachable by advertising, that they've made all the consumer choices they'll ever make; that they like Scope, not Listerene, drive Buicks not Lexuses (Lexi?), and drink Pepsi not Coke. Which is to say, these vacuum heads couldn't find their ass with both hands and a road map. I, a proud member of the 55-death demo, am quite persuadeable, provided you explain to me WHY I should spend my hard-earned money on something. Which is to say, I may need more than sophomoric peer pressure or some simplistic slogan like "Just Do It". Granted, my age group is less likely to buy laminated dog crap because somebody tells me that laminated dog crap is cool. But you can sell me. And, with the increased aging of America, soon you'll HAVE to sell me. I can't wait for the nation's braindead ad execs to be forced to cater to me, not ignore me. </span>
ReplyDelete