Wednesday, April 28, 2010

Why Joe Scarborough & Mika Brzezinski's WABC Radio Show Is Dead

"I do get the feeling that whatever happened, happened rather suddenly. And 22 affiliates isn't a very big base, even if one of them is WABC."  Radio bigwig on Citadel's announcement that Joe Scarborough and Mika Brzezinski's WABC radio show is "on hiatus" and will be "expanded and retooled."

The pair were intriguingly off the air Monday with no warning.  So Chickaboomer consulted four top radio insiders well-regarded in the industry for their take.

"So this is a chance for consultants to flaunt a few buzz words and for the duo to do some major dog-and-pony practice runs for the new show. Basically, the premise is that if you gild it and polish it, a turd will pass for an ingot."  -Source #2

Me:  "There's more to this than meets the eye. This came out of left field."

Souce #3:  "I couldn't agree more.What's wrong with the radio trade press? They simply parrot back Citadel's release without asking the obvious?"

So did the clueless TV press. Brian Stelter NYT Media Decoder. TVNewser.  I wasn't buying the spin so I didn't post the Citadel press pimp.

"Hi Marty!  Spin? You think this is spin? from radio people...really? :) I think the show had  'challenging' ratings and affiliate clearances and everyone is stepping back to review and maybe re-tool.  My take is this is strictly a biz decision from a company that is re-organizing on numeous levels."  -Source #4 

Lost in translation: "revamp and retool" means Vanished Into Radio Etherland...

Here's what I think happened and it is pure speculation:   Citadel's terrestrial WABC was blindsided by MSNBC's simulcasting on both Sirius and XM satellite rivals and pulled the plug on Joe & Mika's show. In essence, "Morning Joe" is three hours of talk radio broadcast on MSNBC and now Sirius/XM from 6-9 a.m.  Convenient excuse to ditch the show with only 22 affiliates.

23 comments:

  1. They're tackling a tough day part, with Beck, Boortz, Ingraham, Gallagher, and Dennis Miller all live in that time period.

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  2. You bet, Jim. I would guess Citadel's hanging up the Joe & Mika experiment.

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  3. Mika & Joe's show disappeared before the end of the first third of Spring 2010 Arbitrons. April/May/June.

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  4. IMUS was ranting about this, this morning. He was saying it's cancelled, never to be back at WABC

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  5. Lurker: He's right.

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  6. Does anybody have a list of his 22 affiliates??? Much appreciated!

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  7. I'll go to the WABC website. Jim, do you know?

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  8. WABC Radio, New York, syndicates the show, so that's the place to look. I know it's WABC and 21 others, including briefly, WMAL, Washington.

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  9. Happy they're gone. Horrible show. With luck they'll be off TV as well.

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  10. The show got lousy numbers live streaming. http://streamingradioguide.com/listen-trend.php?showid=1518

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  11. WABC has experienced a bit of a drop in Arbitron ratings. http://www.arbitron.com/home/ratings.htm

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  12. Joe talked more honestly on radio than on the TV show. Mika is an annoyance and a boor. I would much rather hear Joe for 3 hours than the both of them. He said some things that I knew were going to get him in trouble with the regime. Not surprised the show is gone.

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  13. Mika's a good sidekick and foil. That's it.

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  14. Joe was winning where it counts. He beat Glenn Beck on WOR in NY from 10am-12pm EST.

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  15. Maybe it is time to bring Curtis Sliwa back to WABC where he belongs on morning radio.

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  16. I listened intermittently to the radio show, and yea, Mikka was an annoyance, and Joe, while seemingly an honest conservative, on any given day, would come from different directions, one day lambasting congress and their agenda and the next making apologies for the administration, inconsistent if you ask me. Sometimes interviewing guests directly and pointedly and other days with other people, pandering and patronizing. Glad they are BOTH off of that time slot.

    Clyde

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  17. Clyde: I never listened to their radio show but I suspect it was more or less a rerun of 'Morning Joe.'

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  18. Joe and Mika were pulled for OBVIOUS reasons. Obvious to anyone that actually understands who really holds the purse strings in this country. They were cancelled because they spoke too much of something called, 'the truth' and it was becoming too popular and people were waking up to the real scourge of America, which is a small organized crime outfit called the Federal Reserve, rampant corruption regardless of party and the false paradigm of liberal vs. conservative. 

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  19. WOR  = 25KW directional signal
    WABC = 50 KW clear channel
    Ratings: Joe barely over Beck except when he wasn't. 
    WABC sales strategy: Dump Mika and Joe.... QED

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  20. WABC had no choice, as you've indicated? But why a weekend show now? There's no call for a weekend political show. Makes zero sense.
    Via my BlackBerry

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  21. They were cancelled Joe was too busy hitting on Mika, which got old and boring after the first week of the show.  They got cancelled because the show sucked!  In the radio world, that is known as ratings.

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  22. Joe and Mika were pulled for OBVIOUS reasons. Obvious to anyone that actually understands who really holds the purse strings in this country. They were cancelled because they spoke too much of something called, 'the truth' and it was becoming too popular and people were waking up to the real scourge of America, which is a small organized crime outfit called the Federal Reserve, rampant corruption regardless of party and the false paradigm of liberal vs. conservative. 

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