Saturday, March 6, 2010

FNC to Jon Klein: “We don't respond to presidents of fifth-place news networks.”

The curtain is pulled back CNN's Wizard of Ooze Jon Klein, but unlike the classic movie, Klein refuses to concede defeat

Klein is stubbornly sticking with his prime time lineup (even Campbell Brown's 8p disaster), even though Fox News, MSNBC, the Weather Channel, are burying CNN in the ratings.

TV Guide's Stephen BattaglioHe thinks his channel’s straight-ahead news coverage has become more valuable as his competitors draw viewers with opinion. “Last year was our most profitable year ever,” he says. “We’ve doubled our profit just in the last four years by being the only reliable provider of TV news day in and day out, online and internationally.”

Noting that CNN’s 2009 prime-time audience was higher than it was in 2005, Klein says his network has not been hurt by FNC, which he believes is in a different business with its partisan personalities. “We cover the news,” he says. “They are about fomenting outrage. They do it very well. Their viewers stay longer. That’s about a state of mind.” (A Fox News Channel spokesperson said: “We don’t respond to presidents of fifth-place news networks. The last time we looked, Jon was losing to the Weather Channel, so call us back when he and CNN regain relevancy.”) Fox News points out that its regular news programs also top CNN by wide margins.

How can CNN still be doing well financially while being so far behind in the ratings?

2 comments:

  1. Marty, to answer your query "How can CNN still be doing well financially while being so far behind in the ratings?"

    All I can figure is they must be masters at cost control, which is fine I guess. I dont know their "profit" numbers but I know it's easy to make it sound as though you've experienced explosive "margin" increases on a percentage basis...I.E. last year you made a dollar, and this year you made 2 dollars so you can technically say "I doubled our profits year to year"...

    wow, great job...

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  2. When you are paying your on air staff $8.00 it is not hard to run a profit or wonder why you suck so bad.

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