Lost In Translation: David Gregory Boogies To Twitter's Tune

NBC's David Gregory to a NAB confab in DC:  "We see in our media as well such a polarized environment that there is this connective tissue on the left and on the right to bond everyone together in a national way. So, you can seek out familiar viewpoints on demand. You can go throughout your whole day in your news consumption cycle without really hearing any contrary points of view to what you believe. And it has led to a very difficult environment in Washington."

He cautioned against misinterpreting the ease with which information can be accessed or disseminated to the weight it should be accorded. "Sometimes we forget how big and vast the country is," he said. "I got on twitter early on and have a lot of followers. I'll go on there sometimes, though I will try to stop doing this now because you read several pages of venomous attack and you think: "maybe I won't do that next week.' But you can also get trapped into thinking, 'Oh, yeah, this somehow represents what is really going on out there." And I'm sorry, it doesn't. It represents a sliver of what is going on....  He said he thought NBC was doing a good job in its political reporting of covering "both ends of the spectrum" and had made "pretty good strides absorbing and reflecting different points of view."Gregory conceded that the point about being East Coast-centric was valid, but he also said that NBC tries to keep in mind the "multi-background point of view that has to enter into our decisionmaking about what we cover and how we cover it."  B&C's John Eggerton "David Gregory:  Mainstream Media And Proud Of It"

WTF did he just say?

Related:  NAB State Leadership Conference  Comcast COO Steve Burke just wants to "familiarize himself with the NBCU brass" and "firing a bunch of people" isn't right up there.  For now...