Thrill to Mika and Joe fondling packages of Morning Joe Starbucks coffee with their photos on the sides of the bags. That was this a.m.'s Big Announcement ramping up the "partnership" that started earlier this year costing Starbucks CEO Howard Schultz big bucks. What's next? Keith Olbermann-branded Maalox?
MSNBC's Morning Joe live from New Orleans Friday November 20th! What's the rub? Hurricane Katrina. Encouraging "volunteerism in America?"
I'm not getting the altruistic connection between Starbucks and Morning Joe's Hurricane Katrina thing. Are the proceeds of Morning Joe Starbucks coffee going to the victims?
Mika proudly pimped Morning Joe's revamped green room where Starbucks rules. Joe explaining this deal was like a car driving in reverse. How does volunteerism translate into selling coffee with Mika and Joe's mugs on the bags?
Joe: "A light bulb went off in my head. Go all over America. Let's create a buzz." A coffee buzz? Product placement buzz?
Somebody help me walk back the cat on this one.... Read today's Starbucks press release and explain how buying bags of Morning Joe coffee "encourages community involvement."
Somebody help me walk back the cat on this one.... Read today's Starbucks press release and explain how buying bags of Morning Joe coffee "encourages community involvement."
6 comments:
"Somebody help me walk back the cat on this one...."
They are concerned that Imus will siphon even more viewers, and they are panicking. Imus sells coffee, so Joe and Mika need to sell coffee. Imus pimps for charities, Joe and Mika need to pimp for charities. Imus does remote broadcasts from charity locations, Joe and Mika need to do it too. Unfortunately for joe and Mika, Imus has had years to hone and polish his schtick.
...and, I forsee myself walking into a Starbucks in the near future (not), sniffing the beans, and saying "this smells a bit like Joe and Mika", followed by projectile vomiting.
Marty,
It does seem like, one superficial coffee company found it's likeness in one superficial mourning coffee klatch show. Joe thinks this will what? Drive people to MSNBC? They are on people's periphery. Unless Joe is being pimped by McCafe, and humping the morning help wanted adds I don't see him adding news junkies to the limited plugged into the news demographic.
I hate to point out... StarBucks coffee sucks.
What's next? Chris Matthews flacking support-hose, for those tingly legs.
I think his wife had some sort of rescue going right after Katrina because I remember he was advertising it when he had his show on MSNBC. There was an address to make contributions, and I made a small contribution because I thought it was legitimate at the time. So maybe it goes back to that somehow. Of course, there was no coffee involved.
Now I kind of doubt it.
Now I am wondering if it was legit.
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