Imus: Miles To Go Before He Sleeps

B & C:  Imus in the Morning averaged a .2 rating and 148,000 viewers P2+ in its 6-9 a.m. timeslot for the week of October 5-9.

That was good enough to just beat CNBC’s Squawk Box, which averaged 145,000 viewers P2+.

Imus premiered on FBN October 5 to 177,000 total viewers, and had a day-to-day retention rate of 75%.

Imus helped boost FBN’s ratings (his premiere was up 1,000% from the slot’s previous occupant, Money for Breakfast). But he still has a way to go before he comes close to what he could draw when he was on MSNBC, usually averaging over 300,000 viewers P2+ from 6-9.

By comparison, CNN’s American Morning averaged 447,000 total viewers in Q3 2009, while MSNBC’s Morning Joe averaged 357,000.

Note that FBN is not publicly rated by Nielsen.