Saturday, October 17, 2009

Fox Deflates Competition

Fox News still beat the Chase News Network CNN on the balloon boy drama.  TVbythe Numbers:  "Cable ratings, 3 to 4pm, while balloon floated across Colorado: 1.7 mil for CNN, 2.2 mil for Fox, 650k for MSNBC. About double normal #’s."



And is it me or is Imus siphoning viewers from are MSNBC's "Morning Joe?  380,000 total viewers Friday October 9.  317,000 total viewers Thursday October 15. 302,000 Monday Oct. 12  - the beginning of the second week of Imus on FBN.  Imus's first week (10-5/9)  slid by CNBC's "Squawk Box."

The day of Imus's debut - October 5 - Morning Joe got 304,000 total viewers.  Obviously my analysis of Nielsen numbers is highly unscientific and doesn't take into account the demos.

5 comments:

keyboard.jockey said...

Marty

The link took me to an error message.

Marty said...

Let me fix it.

jimbotalk said...

I'll be curious if anyone ever adds up the Imus tv and radio numbers, and compares them with Joe's combined tv and radio numbers.

keyboard.jockey said...

Thanks Marty

Glenn Beck Spoofs the media coverage of balloon boy.

http://www.therightscoop.com/hilarious-glenn-beck-mocks-the-medias-coverage-of-balloon-boy/

Marty said...

I emailed Bill Gorman at TVbytheNumbers to see if he had compared the numbers.

He hadn't. I was informally checking out total viewers.

Joe bounces in the 300's.