Monday, October 26, 2009

Cut To The Chase


"In all honesty, it's probably PR and marketing we couldn't have bought. I don't think the administration actually will conduct itself in a vindictive way. They're running a government for the people.  I do think Fox is quite comfortable where it is, and I think we try to present an honest and insightful evaluation and presentation of the issues from both sides. Clearly, it struck a raw nerve in some places, but I think we are comfortable with it. We're not trying to pick a fight, [just] present an honest and, in Roger [Ailes'] terms, fair and balanced view of the issues. But we're comfortable where we are."   Rupert Murdoch's new right hand dude Chase Carey (replaced Peter Chernin) in a Q&A to B&C's Ben Grossman.

On the NBC/Comcast deal:

Ben: Is News Corp. interested in being part of any deal to acquire NBC Universal?

Chase: Anytime you have something of this size and scale going on, you're not doing your job if you're not thinking about it. [But] I don't think it is something we are actively engaged in.

Ben: So do you think the Comcast-GE deal gets done?

Chase: Neither one's denying much right now. I think there's a decent chance it will come to fruition. This is a deal that makes sense for GE today, and there seem to be reasons for both sides.

Ben: So is this a good deal for Comcast?

Chase: I think [NBC Universal has] great assets, a unique set of assets. The cable channels are obviously the heart of it. They are run really nicely. A group of channels like that doesn't come along very often. It is a truly unique set of businesses, and something that clearly caught the interest of Comcast.

2 comments:

  1. "cable channels are obviously the heart of it. They are run really nicely. A group of channels like that doesn't come along very often. It is a truly unique set of businesses, and something that clearly caught the interest of Comcast."

    He MUST be talking about USA, Bravo, and SyFy. There is NO WAY you can lump CNBC and MSNBC in with them. If I were Comcast, I would re-brand the news stable. You could have NBC News Division which oversees all news product.

    Reporting to the News Division is the News Office, the Business News Office, and the Entertainment News Office.

    The News Office produces a network news product that is a one-hour long block of world, national, and local news that integrates the local channel news - something akin to the Today Show, but not as choppy. For instance, in 44 minutes of programming, you have 20 minutes from the HQ desk, 12 from the local desk, 5 for local/national sports, 5 for local weather, and 2 for entertainment.

    News Office also produces the Today Show and the NBC News Channel (an evolution of MSNBC). Morning Joe in the morning, newsreaders during the daytime, perhaps even a truly informative talk show or two (medical, real estate, personal finance, etc. or a rotation). In the evenings on the cable channel, the Network Anchor gets a full hour to re-do the news from the national/local amalgam, plus has time for longer form interviews and in depth stories. Opinion shows carry the evening, but all should be the format of the Sunday shows, or Brett Baer's show. 30 minutes news, 30 minutes roundtable discussion/debate - no hostility, though...keep it calm and thoughtful.

    Business News is an evolution of CNBC, but it incorporates not only markets (Kramer) and business news (Burnett), but also consumer news (Jeanne Chatsky, Barbara Corcoran, and douchebag Donnie Deutsch). Consider consolidation with Bloomberg for financial info/reporting.

    Anyway, what do I know? I'm just a schmuck. But I do know that if a news organization gave the viewer a little respect, and built a reputation as a thoughtful, articulate, and well-rounded source of information, they could come close to FNC numbers.

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  2. I wish you were right, WC, but I seriously doubt it. There's a very finite market for the unvarnished truth. Mostly, we seem to want 3 coats of varnish.

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