Monday, August 17, 2009

Imus and FBN: Dial M for Money, Marketing

FOX Business Network and Imus: A mutually beneficial deal. Stroke of brilliance. I already wrote that a week ago or whatever when the leaks surfaced about Imus's radio show simulcast on FBN 6-9a.  Sean Hannity had Imus and his wife on in early August, greasing the skids for Imus rebranding on FBN. 


Monday NYT's Brian Stelter brings up the two Ds - Distribution and Dial.  FBN is currently high on the dial. 

1 comments:

  1. They are sitting at 228 on my dial they are next to their sister channel which is 227 Fox News....but Fox News is repeated again further up my dial and is also channel 41 right after HLN and CNN then Fox New, MSDNC and then it's cable sister channel CNBC.

    I switch over when Lou Dobbs comes on to CNN, other wise I am really not interested in CNN's programing. I get Campbell Brown is trying not to be biased, but some of her regular guest rotation are the same old usual biased suspects.

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