Wednesday, August 5, 2009

David Carr Jerks Off In Jay Leno Movie Popcorn Bag

NBC  is pulling out all stops in a big bucks campaign promoting Jay Leno's new 10p show debuting in the fall. 

Brian Stelter NYT:  "Last weekend Mr. Leno started to show up on popcorn bags, soda cups and in on-screen advertisements at movie theaters. Later this month, an out-of-home advertising campaign will begin in major cities and include billboards and bus shelters. In early September, NBC will even adopt a portion of Interstate 10 in California to reiterate Mr. Leno’s time slot."

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