The DEAD Show

Radio Equalizer's Brian Maloney: MSNBC's overall audience has dropped like a rock since the Obamist regime took over in January.In both the key 25-54 and overall audience demographics, the far-left NBC outlet is losing big to its competitors, especially FOX News Channel, often attracting one-half or even one-third of the latter's viewership. That includes declining figures for Maddow.Standing out like a sore thumb, however, is Schultz's performance to date. On Friday, his worst day so far, he scored the lowest 25-54 ratings of any cable news show between 6pm and midnight: just 75,000 average viewers nationwide. Overall, it wasn't much better: 365,000. For every person watching the Ed Show, there were more than four tuned into his competition at FOX.And even Maddow's declining numbers look positively robust next to Big Eddie's: she beat him nearly four to one as well.Unless Schultz can somehow turn around his so-far dismal showing, it's hard to believe NBC can afford to keep his fledgling program on the air for long. Which corporate suit will be first to have his neck chopped off over this bad call?

Desperate times require desperate measures from Ed.