So MSNBC master puppet Phil Griffin is content with Keith Olbermann third place reruns at 10pm? ICN reasons there are other reasons MSNBC isn't filling that 10p slot with new talent:- MSNBC can’t find a host it likes that it thinks can pull in the numbers.
- MSNBC can find a host it likes but can’t come to terms with said host.
- NBC wants to roll the dice and gamble that it can keep costs down by not paying for a new show and new host at 10pm and still beat CNN. This is a very risky strategy because it’s betting the farm that CNN can’t regroup. That is not something I would want to risk the future on. But given that Campbell Brown is off the air for the next few months, I could see why NBC might hedge at this point. Still, I think it’s a big risk.
I'm with ICN on NBC saving $$$.
Supposedly, liberal radio talker Ed Schultz and MSNBC have been in heavy talks.
ReplyDeleteYeah, Ed would be perfect for that slot. Maybe a jealous Olbermann is pulling Phil Griffin's strings...
ReplyDeleteThat's bizarre. And believable.
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