Tuesday, March 31, 2009

Stock Puppet

So MSNBC master puppet Phil Griffin is content with Keith Olbermann third place reruns at 10pm? ICN reasons there are other reasons MSNBC isn't filling that 10p slot with new talent:

- MSNBC can’t find a host it likes that it thinks can pull in the numbers.
- MSNBC can find a host it likes but can’t come to terms with said host.
- NBC wants to roll the dice and gamble that it can keep costs down by not paying for a new show and new host at 10pm and still beat CNN. This is a very risky strategy because it’s betting the farm that CNN can’t regroup. That is not something I would want to risk the future on. But given that Campbell Brown is off the air for the next few months, I could see why NBC might hedge at this point. Still, I think it’s a big risk.

I'm with ICN on NBC saving $$$.

3 comments:

  1. Supposedly, liberal radio talker Ed Schultz and MSNBC have been in heavy talks.

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  2. Yeah, Ed would be perfect for that slot. Maybe a jealous Olbermann is pulling Phil Griffin's strings...

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  3. That's bizarre. And believable.

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